Werner Lauenroth Fischfeinkost GmbH
Große Elbstraße 133
D-22767 Hamburg

+49 (0)40-38 60 62-0

Contact us

About us

Innovative for over 50 years!

Lauenroth`s History

October 01St, 1968:

  • Company foundation: opening of the Lauenroth wholesale store in the butcherbarrack at Hamburger Fish Market
  • Sale of dutch mild salted matie

February 1st, 1975:

  • Opening of the Lauenroth manufactory in Ahrensburg
  • Moving from the butcherbarrack to the new retail areas at the Hamburg Fish Market, Große Elbstraße 133
  • Additionally to the main product (herring), innovative products such as frozen shrimps, marinades, salads, smoked salmon and matie filets are being added to the range

January 1st, 1989:

  • Transfer of the company from the founders Ursula and Werner Lauenroth to their sons Thomas and Jens
  • Doubling of the production space in Ahrensburg due to rising demand

June 2nd, 2007:

  • Opening of the new factory in Lüdersdorf with over 3.000 sqm fabrication area allowing sophisticated craftsmanship and providing modern production facilities

February 2nd, 2014:

  • Expansion of production and office space in Lüdersdorf of over 1.500 sqm.
  • Implementation of the new skinpack productionline


  • Lauenroth is producer and international supplier of premium seafood delicacies
  • Well known as „inventor“ and market leader of the popular „shrimps in garlic oil“

Guiding principles at Werner Lauenroth Fischfeinkost GmbH



Vision – our vision is quality
  • highest quality for highest pleasure
  • best performance for clients, colleagues, supplier and partner
  • we keep our promises
  • we convince through quality
  • sustainability and social compatibility
  • we use premium raw material

inspire people
through quality

Mission – our mission is,
to inspire people through quality
  • “the brand with the mermaid“ is a culinary experience
  • awaken culinary holiday memories with our seafood delicacies
  • quality before quantity
  • raising quality through effectivity, efficiency and innovation
  • provide room for creativity and inspiration

we are strong

Values - united we are strong
  • sustainable fishing and environmentally friendly usage of water and vegetation
  • long term trustful business relationships with our partners
  • target-oriented, respectful and appreciative togetherness
  • exemplify passion, motivation and enthusiasm
  • support and challenge employees
  • solution-oriented thinking
  • same internal framework conditions for all of us

This is us

Executive board

Thomas Lauenroth

Managing director

Malte Lauenroth

Managing director

Julian Meese

Assistant to the executive board

Sabine Wegner


Anne Höft


Sales and Marketing

Dieudonné Mbodjé

authorized representative

Sales and Marketing Director

Bektas Ince

Manager Internal Sales

Daniel Recker

Internal Sales

Kim Jennifer Banz

Internal Sales

Tobias Schoeneberg

Internal Sales

Stefan Ritt

Sales / Retail Consultant

Wanda van der Poel

Brand Management

Jessica Lenzner

Junior Brand Management

Timo Colin Heek

Trainee in wholesale and foreign trade


André Mohneke

authorized representative

Plant Manager

Boris Lipianski

Manager Technics & Technology

Jan Brandt


Artur Holzmann

Manager Quality Assurance

Katrin Goerke

Quality Assurance and Product Development

Beatrice Hagen

order processing

Tabea Esan

order processing

Samantha Steinmann

order processing

Martin Röther

Production Manager (staff)

Lukas Siegler

Production Manager (process technology)

Heidrun Ahlers


Benny Bachert


Hartmut Beckmann


Florian Förster


Krystyna Fürstenberg


Uwe Güsloff


Nadine Hauswald


Petra Lehmann


Maik Müller


Wolfgang Pieper


Björn Potschwadek


Madlen Runo


Anett Schiefner


Uwe Schlag


Ulrike Stachowiak


Jana Volkmann


Nicole Voss


Christa Windmüller


Michael Schmidt

Head of Dispatch and Incoming Goods

Daniel Wellner


Andreas Pfnister

Incoming Goods

Ronny Wittkopf


Philipp Kosemetzky


Gerd Schiewer


Gunnar Gnadt


Katarina Lourenco da Silva

Chef de cuisine

Customers’ opinion:

“Finally, a manufacturer who does not wind up its customers. [Ref. red herring salad] finally one bites into herring and not only on beet root slices or mayonnaise. My warmest thanks for a super Sunday breakfast”

Mike T. in June 2019, original language: German

“For the first time I bought the product [red herring salad]. I have not eaten such a good salad since my childhood. The size of the herring bites and the beet root is top (one could define what there is in the salad) with a super taste!”

Ingeborg B. in August 2017, original language: German

“I love to enjoy the Lauenroth “Surimi Sticks”. They are great – every time an enjoyment. I straight away took some with me today.”

Kristina L. in July 2016, original language: German

“I just wanted to praise you. For my whole life grey shrimp salad is and has been my favorite dish. I have been tasting a whole lot of different ones. Right now, I am 53 years old and for the first time I found yours. I have to say it is great! Finally, one that has a great share of grey shrimps in it. The white sauce (mayonnaise) is perfect as it is. I am your fan now!”

Arne S. in February 2016, original language: German

“Yesterday I used two packages of your squid to cook “Frutti di mare”. It was delicious. It is of top quality.”

Xenia G. in January 2016, original language: German

“We have been on vacation for a week now and I again could convince myself of the top quality and the great taste of your products. Unfortunately, I have not yet found a retailer near my hometown [x] that sells your products. Do you maybe have a list that tells me where to get your products around there? Just enjoying these during vacation time would honestly be tee rare of an occasion.”

Frauke B. in April 2015, original language: German

“I have been tasting your aioli and curry dips for several times now and I am really impressed by these two products. The dips are magnificent not only in combination with fish but also as an addition to other dishes. It really awakens the desire to taste more of your products.”

Torsten B. in April 2015, original language: German

“I wanted to let you know that I really enjoy your Bollywood prawn salad. It is phenomenal in its taste. One of the best convenience products I might have tasted.”

Frank A. in April 2015, original language: German

"I would like to say a word in praise of you and your company. You manufacture the by far best high-quality seafood-mix one can get at retail stores. The only pity is that the packages are empty too fast. Please stick to your quality standard as well as to your recipes."

Markus S. in April 2015, original language: German