Contact
Werner Lauenroth Fischfeinkost GmbH
Große Elbstraße 133
D-22767 Hamburg

+49 (0)40-38 60 62-0
info@werner-lauenroth.de

Contact us

About us

At the”Hamburger Fischmarkt“ for over 50 years!

Who we are

What in 1968 had begun with matie, nowadays has expanded to a company with more than 50 colleagues offering about 200 different convenience products in 12 countries, well known in the German & European premium seafood market.

At Lauenroth’s modern and IFS-Food certified manufactory the high quality products are produced, using only exquisit raw material from constantly controlled sources certified for high sustainability standards and comply with high social and quality standards. Only finest regional and fresh ingredients are used.

Crafted with a lot of care, our products always guarantee the highest quality for the highest pleasure.

Convince yourself!

Lauenroth`s History

Lauenroth 1968 Geschichte

October 01St, 1968:

  • Company foundation: opening of the Lauenroth wholesale store in the butcherbarrack at Hamburger Fish Market
  • Sale of dutch mild salted matie
Lauenroth Geschichte

February 1st, 1975:

  • Opening of the Lauenroth manufactory in Ahrensburg
  • Moving from the butcherbarrack to the new retail areas at the Hamburg Fish Market, Große Elbstraße 133
  • Additionally to the main product (herring), innovative products such as frozen shrimps, marinades, salads, smoked salmon and matie filets are being added to the range
Lauenroth 1990 Geschichte

January 1st, 1989:

  • Transfer of the company from the founders Ursula and Werner Lauenroth to their sons Thomas and Jens
  • Doubling of the production space in Ahrensburg due to rising demand
Lauenroth 2007 Geschichte

June 2nd, 2007:

  • Opening of the new factory in Lüdersdorf with over 3.000 sqm fabrication area allowing sophisticated craftsmanship and providing modern production facilities
Lauenroth Produktion

February 2nd, 2014:

  • Expansion of production and office space in Lüdersdorf of over 1.500 sqm.
  • Implementation of the new skinpack productionline
Lauenroth Team

Today:

  • Lauenroth is producer and international supplier of premium seafood delicacies
  • Well known as „inventor“ and market leader of the popular „shrimps in garlic oil“

Guiding principles at Werner Lauenroth Fischfeinkost GmbH

Vision
Vision

quality


Vision
Vision
Vision – our vision is quality
  • highest quality for highest pleasure
  • best performance for clients, colleagues, supplier and partner
  • we keep our promises
  • we convince through quality
  • sustainability and social compatibility
  • we use premium raw material
Mission
Mission

inspire people
through quality

Mission
Mission
Mission – our mission is,
to inspire people through quality
  • “the brand with the mermaid“ is a culinary experience
  • awaken culinary holiday memories with our seafood delicacies
  • quality before quantity
  • raising quality through effectivity, efficiency and innovation
  • provide room for creativity and inspiration
Values
Values

united
we are strong

Values
Values
Values - united we are strong
  • sustainable fishing and environmentally friendly usage of water and vegetation
  • long term trustful business relationships with our partners
  • target-oriented, respectful and appreciative togetherness
  • exemplify passion, motivation and enthusiasm
  • support and challenge employees
  • solution-oriented thinking
  • same internal framework conditions for all of us

Our team

Executive board

Thomas Lauenroth

Managing director
 

Malte Lauenroth

Managing director
 

Julian Meese

Assistant to the executive board
 
Accounting

Sabine Wegner

Accounting

s.wegner@werner-lauenroth.de

Anne Höft

Accounting

a.hoeft@werner-lauenroth.de

Sales and Marketing

Dieudonné Mbodjé

authorized representative

Sales and Marketing Director

d.mbodje@werner-lauenroth.de

Bektas Ince

Manager Internal Sales

b.ince@werner-lauenroth.de

Daniel Recker

Internal Sales

d.recker@werner-lauenroth.de

Kim Jennifer Banz

Internal Sales

k.banz@werner-lauenroth.de

Tobias Schoeneberg

Internal Sales

t.schoeneberg@werner-lauenroth.de

Stefan Ritt

Sales / Retail Consultant

s.ritt@werner-lauenroth.de

Wanda van der Poel

Brand Management

w.vanderpoel@werner-lauenroth.de

Jessica Lenzner

Junior Brand Management

j.lenzner@werner-lauenroth.de

Timo Colin Heek

Trainee in wholesale and foreign trade

t.heek@werner-lauenroth.de

Production

André Mohneke

authorized representative

Plant Manager

a.mohneke@werner-lauenroth.de

Boris Lipianski

Manager Technics & Technology

b.lipianski@werner-lauenroth.de

Jan Brandt

Technics

j.brandt@werner-lauenroth.de

Artur Holzmann

Manager Quality Assurance

a.holzmann@werner-lauenroth.de

Katrin Goerke

Quality Assurance and Product Development

k.goerke@werner-lauenroth.de

Beatrice Hagen

order processing

b.hagen@werner-lauenroth.de

Tabea Esan

order processing

t.esan@werner-lauenroth.de

Samantha Steinmann

order processing

s.steinmann@werner-lauenroth.de

Martin Röther

Production Manager (staff)

m.roether@werner-lauenroth.de

Lukas Siegler

Production Manager (process technology)

l.siegler@werner-lauenroth.de

Heidrun Ahlers

Production

produktion@werner-lauenroth.de

Benny Bachert

Production

produktion@werner-lauenroth.de

Hartmut Beckmann

Production

produktion@werner-lauenroth.de

Florian Förster

Production

produktion@werner-lauenroth.de

Krystyna Fürstenberg

Production

produktion@werner-lauenroth.de

Uwe Güsloff

Production

produktion@werner-lauenroth.de

Nadine Hauswald

Production

produktion@werner-lauenroth.de

Petra Lehmann

Production

produktion@werner-lauenroth.de

Maik Müller

Production

produktion@werner-lauenroth.de

Wolfgang Pieper

Production

produktion@werner-lauenroth.de

Björn Potschwadek

Production

produktion@werner-lauenroth.de

Madlen Runo

Production

produktion@werner-lauenroth.de

Anett Schiefner

Production

produktion@werner-lauenroth.de

Uwe Schlag

Production

produktion@werner-lauenroth.de

Ulrike Stachowiak

Production

produktion@werner-lauenroth.de

Jana Volkmann

Production

produktion@werner-lauenroth.de

Nicole Voss

Production

produktion@werner-lauenroth.de

Christa Windmüller

Production

produktion@werner-lauenroth.de

Michael Schmidt

Head of Dispatch and Incoming Goods

m.schmidt@werner-lauenroth.de

Daniel Wellner

Dispatch

versand@werner-lauenroth.de

Andreas Pfnister

Incoming Goods

versand@werner-lauenroth.de

Ronny Wittkopf

Dispatch

versand@werner-lauenroth.de

Philipp Kosemetzky

Dispatch

versand@werner-lauenroth.de

Gerd Schiewer

Dispatch

versand@werner-lauenroth.de

Gunnar Gnadt

Dispatch

versand@werner-lauenroth.de

Katarina Lourenco da Silva

Chef de cuisine

produktion@werner-lauenroth.de

Customers’ opinion:

“I am always convinced of your products, absolute premium quality!”

Klaus E. in November 2020, original language: German

“My parents and I, we eat your salads almost every day!”

Sebastian S. in September 2020, original language: German

“I am a loyal customer and I really enjoy buying Bollywood prawns!”

Ingo C. in June 2020, original language: German

“Finally, a manufacturer who does not wind up its customers. [Ref. red herring salad] finally one bites into herring and not only on beet root slices or mayonnaise. My warmest thanks for a super Sunday breakfast”

Mike T. in June 2019, original language: German

“For the first time I bought the product [red herring salad]. I have not eaten such a good salad since my childhood. The size of the herring bites and the beet root is top (one could define what there is in the salad) with a super taste!”

Ingeborg B. in August 2017, original language: German

“I love to enjoy the Lauenroth “Surimi Sticks”. They are great – every time an enjoyment. I straight away took some with me today.”

Kristina L. in July 2016, original language: German

“I just wanted to praise you. For my whole life grey shrimp salad is and has been my favorite dish. I have been tasting a whole lot of different ones. Right now, I am 53 years old and for the first time I found yours. I have to say it is great! Finally, one that has a great share of grey shrimps in it. The white sauce (mayonnaise) is perfect as it is. I am your fan now!”

Arne S. in February 2016, original language: German

“Yesterday I used two packages of your squid to cook “Frutti di mare”. It was delicious. It is of top quality.”

Xenia G. in January 2016, original language: German

“We have been on vacation for a week now and I again could convince myself of the top quality and the great taste of your products. Unfortunately, I have not yet found a retailer near my hometown [x] that sells your products. Do you maybe have a list that tells me where to get your products around there? Just enjoying these during vacation time would honestly be tee rare of an occasion.”

Frauke B. in April 2015, original language: German