About us
Innovative for over 50 years!
Lauenroth`s History
October 01St, 1968:
- Company foundation: opening of the Lauenroth wholesale store in the butcherbarrack at Hamburger Fish Market
- Sale of dutch mild salted matie
February 1st, 1975:
- Opening of the Lauenroth manufactory in Ahrensburg
- Moving from the butcherbarrack to the new retail areas at the Hamburg Fish Market, Große Elbstraße 133
- Additionally to the main product (herring), innovative products such as frozen shrimps, marinades, salads, smoked salmon and matie filets are being added to the range
January 1st, 1989:
- Transfer of the company from the founders Ursula and Werner Lauenroth to their sons Thomas and Jens
- Doubling of the production space in Ahrensburg due to rising demand
June 2nd, 2007:
- Opening of the new factory in Lüdersdorf with over 3.000 sqm fabrication area allowing sophisticated craftsmanship and providing modern production facilities
February 2nd, 2014:
- Expansion of production and office space in Lüdersdorf of over 1.500 sqm.
- Implementation of the new skinpack productionline
Today:
- Lauenroth is producer and international supplier of premium seafood delicacies
- Well known as „inventor“ and market leader of the popular „shrimps in garlic oil“
Guiding principles at Werner Lauenroth Fischfeinkost GmbH
Vision
quality
Vision
Vision – our vision is quality
- highest quality for highest pleasure
- best performance for clients, colleagues, supplier and partner
- we keep our promises
- we convince through quality
- sustainability and social compatibility
- we use premium raw material
Mission
inspire people
through quality
Mission
Mission – our mission is,
to inspire people through quality
- “the brand with the mermaid“ is a culinary experience
- awaken culinary holiday memories with our seafood delicacies
- quality before quantity
- raising quality through effectivity, efficiency and innovation
- provide room for creativity and inspiration
Values
united
we are strong
Values
Values - united we are strong
- sustainable fishing and environmentally friendly usage of water and vegetation
- long term trustful business relationships with our partners
- target-oriented, respectful and appreciative togetherness
- exemplify passion, motivation and enthusiasm
- support and challenge employees
- solution-oriented thinking
- same internal framework conditions for all of us
This is us
Executive board
Accounting
Sales and Marketing
Dieudonné Mbodjé
authorized representative
Sales and Marketing Director
Production
